Way of life
May 9, 2023 | 1h05
OutKick founder Clay Travis conducted an experiment over the weekend where he gave away various free cans of beer at a concert, concluding that drinking Bud Light is now taboo in public.
Travis posted several videos of his cooler throughout the night as a “weekend experience” at a gig in the Nashville area. The experiment allowed those who were successful to “Choose the beer you want”.
“No one would take Bud Light all night. The big problem for Bud Light is that many don’t even want to be seen with the product. They just choose another brand,” he said.
The first video he posted from 6:45 p.m. showed his cooler filled with several kinds of beer, including Michelob Ultra, Yuengling and Bud Light. He posted a second video towards the end of the evening at 10:15 p.m. where the cooler appeared to have only cans of Bud Light left, indicating that those who took free beer would only choose the other brands.
“I’m no marketing expert, but the only beer left,” he said, is “Bud Light,” adding that it’s “not ideal, not good” for the brand.
In a following tweet, he commented on how the current Bud Light scandal has been an “absolute disaster” for the brand.
“Overall consumption of Bud Light is now down 26%. It’s a real disaster for the brand. And many are now avoiding beer to avoid being teased for drinking beer,” he tweeted.
“There’s no silver bullet here, the brand is being slaughtered in communities of red beer drinkers. I bet there’s hardly any at SEC tailgates this fall.
Bud Light has faced massive backlash after a marketing gimmick with transgender activist Dylan Mulvaney.
The company created a commemorative beer for Mulvaney celebrating the activist’s first full year as a “daughter”.
Mulvaney, who interviewed President Biden, recently made headlines for suggesting it should be illegal to confuse transgender people.
The company also faced backlash when its vice president of marketing, Alissa Heinerscheid, said in an interview that she was inspired to update the beer company’s “smashing” and “out of touch” humor. with inclusive messages to attract young customers.
Heinerscheid and his boss Daniel Blake have since been furloughed.
Travis recently spoke about the social implications of the scandal across the United States during an interview on “Fox & Friends.”
“For Bud Light, I think it’s an absolute disaster and it’s completely and utterly self-inflicted. I don’t really know how they’re going to get out of this mess, because people are now ridiculing other people when they see drinking Bud Light,” he said.
While Travis observed that Bud Light was once the popular choice for a casual beer, “Now a lot of people, when they go to the bar, or they go to the grocery store, and they buy beer, they think to themselves, ‘I’ll buy something other than Bud Light.’
He added that other big companies should be much more wary of offending consumers.
“I think this is a wake-up call to all brands that have learned over the past 20 or so years that there is no consequence in waking up trying to appeal to the far left in this country,” did he declare.