EXCLUSIVE: Warner Bros. Discovery has promised to give the writers and directors proper credit on its Max streaming service, but don’t expect the fix to happen anytime soon.
“It could take weeks with all the data that needs to be transferred, verified, finalized,” a studio insider said of the May 23 streamer SNAFU launch that sparked outrage and anger from striking scribes and filmmakers. in negotiation this week. “It’s not as simple as pressing a button.”
Still, Creatives are unlikely to be appeased by WBD delays after the very raw nerf the errors hit.
“Warner Bros. has grouped writers, directors and producers into an invented, descending category that they call creators,” WGA West chief Meredith Stiehm said in a joint statement with DGA boss Lesli on Wednesday. Linka Glatter, on Max’s deployment. “It’s a credits violation for newbies. But worse, it’s disrespectful and insulting to the artists who make the movies and TV shows that make their company billions.
As it stands, Jesse Armstrong is still listed among a coterie of non-alphabetical ‘creators’ for the conclusion. Succession. Regardless of the inclusion of executive producers Will Ferrell and Adam McKay among the Succession A creative team currently on display on Max, Armstrong is the sole creator of the Emmy-winning satire.
In fact, despite the frustration (to put it politely) that many writers, directors, producers, and others feel at being lumped together as “creators” on the Max Credits pages, the promised process for “fixing the credits” will take weeks in the best of scenarios.
“From Roku to Apple and more, you have to do this platform by platform and it takes time,” a streamer manager told Deadline. “The number of platforms will be a big factor in how long it takes overall,” he added, noting that old credits that existed on HBO Max couldn’t just be transferred to Max.
When contacted today to find out how long it would take to fix the multitude of Max credits on shows like the making of Robin Thede A dark lady sketch show and classics like David Chase created The sopranos, a spokesperson for Warner Bros. Discovery referred Deadline to their May 23 statement. That oblique statement read, “We agree that the talent behind Max’s content deserves proper recognition for his work. We will correct the credits, which were changed due to an oversight in the technical transition from HBO Max to Max and we apologize for this error.
To be clear, in one of the thousands of error examples on the streamer, no matter what he’s saying about Max right now, Mad Men creator Matthew Weiner did not co-create The Sopranos – but he was a writer on the acclaimed series and became an executive producer.
Although there has been a proliferation of conspiracy theories as to how something so stupid could have happened – among them: if it could have been orchestrated by WBD CEO David Zaslav as revenge for repeatedly targeted by the striking WGA – the truth seems to be far more mundane; a case of thoughtless efficiency stumbling through human error, I hear.
In the rush to move from HBO Max to Max this week, a unit in WBD’s sprawling IT department has taken the credits issue into its own hands. With the slew of dramas, comedies, specials, animations, movies, and unscripted material from WB, HBO, Discovery, and more in Max’s inventory, it was decided to create a shrinking catch-all format so that everything would fall into place. for the launch. Unfortunately for everyone involved, the efforts of the technical team never reached the company’s mast, where they could have been corrected. The internal consequence of this was that most high-level WBD executives weren’t even aware of the fumbling until Max’s slightly shaky launch was live and reviews poured in online.
Still, that means bupkis for many, and two days after Max’s apology and promises to fix things were made, the desire to see the correct credits on the shows remains:
Busy with today’s big rally in downtown Los Angeles, the WGA, which has been on strike since May 2, referred Deadline to the joint statement it issued with the DGA on May 23. The DGA, which has been negotiating with the Alliance of Motion Picture and Television producers on a new contract to replace the current one which expires on June 30, did not respond to request for comment on the state of the “Creators” credits.