JD Vance says Target “decided to go to war” on customers with Pride Month collection

Sen. JD Vance (R-Ohio) suggested Friday that Target “decided to wage war” on its customers by releasing its annual Pride Month collection.

“Target could have decided to stay out of the culture wars, instead it decided to go to war with a large part of its clientele,” Vance tweeted. “I don’t shop at Target anymore, and it seems like a lot of families do the same.”

Conservatives have called for a boycott of the company over its LGBTQ merchandise, with several Republican lawmakers expressing support.

“Why support woke companies that hate you? Rep. Lauren Boebert (R-Colo.) said the Twitter Monday. “Target won’t get another dollar from me.”

Rep. Marjorie Taylor Greene (R-Ga.) compared the situation to the conservative backlash Bud Light faced last month after teaming up with transgender social media influencer Dylan Mulvaney.

“What they don’t realize is that the guys, who left Bud Light, the women shop at Target. Or at least they used to,” Greene tweeted THURSDAY.

Target announced this week that it would remove some items from stores and moved Pride merchandise to the back of some Southern stores, after customers knocked over Pride displays, angrily confronted workers and posted warnings. threatening videos on social media, according to The Associated Press.

“Since introducing this year’s collection, we have experienced threats affecting our team members’ sense of safety and well-being at work,” Target said in a statement to the AP. “Given these volatile circumstances, we are making adjustments to our plans, including removing elements that have been at the center of the most significant confrontational behaviors.”

The company has been selling merchandise for Pride Month, an annual celebration of the LGBTQ community, for a decade, according to The New York Times.

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